Hi, I'm Fiona – a business mentor, graphic designer, and passionate advocate for helping people build online businesses that align with their heart, soul, and values.
Since 2010, I've been guiding new and existing business owners to create thriving businesses through organic growth and smart digital products. Over the years, I've had the honor of helping hundreds of entrepreneurs step into their power, work on their own terms, and move away from the "hustle culture" that no longer serves them.
Intuitive Graphic Design Expertise
Since 2009
I've been working as a graphic designer, bringing a creative edge to my mentorship.
Bringing Ideas to Life
I love helping my clients bring their ideas to life visually, crafting brands that feel authentic and deeply aligned with their mission.
Intuitive Approach
Intuition plays a big role in my work—I take the time to truly understand my clients' needs and create solutions that reflect their unique vision.
Mentoring Philosophy
Harmony
Creating a peaceful and supportive experience where we can dream big and work intentionally.
Open Communication
Fostering clear and honest dialogue, ensuring we're always on the same page.
Shared Purpose
Aligning goals and visions to ensure we're working towards a common objective.
Value & Authenticity
Leading with integrity and genuine care, building a foundation of trust and mutual respect.
I approach mentoring with a philosophy rooted in these core values. My goal is always to help my clients turn their dreams into reality.
Helping moms create businesses that fit their lifestyle
Holistic and Spiritual Healers
Supporting healers in sharing their unique gifts
Creative Entrepreneurs
Guiding creatives in bringing something special to the world
Aussie Small Businesses
Making a Difference
Small and family-owned Australian businesses that offer products or services designed to support others in living more independently, self-sufficiently, and in alignment with their health and highest good.
I'm especially drawn to working with like-minded individuals who are ready to make an impact, whether they're mothers seeking flexibility, holistic and spiritual healers sharing their gifts, or creative entrepreneurs bringing something special into the world. I've had the privilege of working with incredible women and men from all walks of life, and every project reminds me why I'm so passionate about what I do.
I believe in building businesses that create freedom, spark joy, and make a real impact on Humanity—without the overwhelm or hefty price tag. Each of my brands were born from a passion to help others live and work on their own terms, while keeping things family-budget friendly and accessible for even the smallest of budgets.
Check out my Online Community and if you have any questions, just let me know.
SOIL TO SOUL
My Husband and I built Soil to Soul to help everyday Aussies take back control of their food, health, and homes—one real skill at a time.
Whether you’re on a property, in suburbia, or have just a balcony, you’ll find practical, step-by-step learning to live more naturally and self-sufficiently.
Inside the community:
SHORTY'S SHED Step-by-step video tutorials on knife sharpening and how to process your own livestock (we start with sheep and pigs — simple, practical, and confidence-building).
FEE'S GREENHOUSE 130+ natural remedies, herbal recipes, and wellness tools — all built around what you can grow, forage, or source locally.
AUSSIE WEEDS & NATIVES INDEX A growing library of 55+ plants found right here in Australia, with guides on identification, healing benefits, safe use, and simple remedies.
WORKING WITH MORINGA & MORE Explore the healing power of moringa and other herbs, and learn how to use them with safety, confidence, and ease.
30-DAY DETOX PROTOCOLS Gentle, real-life support for alcohol detox, daily wellness resets, and food resets — no fads, just practical guidance.
START HERE LIBRARY Perfect for beginners — covering herbal storage tips, child-safe dosage references, and easy-to-follow foundations.
MEMBERS-ONLY DISCOUNTS Enjoy exclusive savings from Australian businesses that align with our values in wellness, sustainability, food, and homesteading.
COMMUNITY A supportive, down-to-earth space to ask questions, share knowledge, and grow together — free from judgement, politics, or corporate noise.
SUPPORT FROM SHORTY & FEE We’re not just “running” this community — we’re in it with you. With 25+ years of experience each, countless hours of research, and lived practice, we’re here to answer your questions, share what we’ve learned, and shape this space with you.
✨PLUS: NEW VALUE EVERY MONTH From seasonal workshops and wellness classes, to butchering guides, demonstrations, and lessons from experts living this lifestyle — there’s always something new to learn and put into practice.
All for less than $8.50 per week.
It’s about real skills for a healthier, more independent life—starting right where you are.
Join us and start building skills that last a lifetime.
Your brand is more than just a logo—it's your business's identity. I specialize in crafting cohesive, memorable branding packages tailored to your needs.
1
Back to Basics Package: $289
Main logo, watermark logo, and branding presentation.
2
Startup Logo Package: $347
Main logo, watermark logo, double-sided business card template, Facebook cover, and branding presentation.
3
Essentials Logo Package: $657
Main logo, sub logo, watermark logo, double-sided business card template, Facebook cover, letterhead, email signature, and a two-page professional profile.
4
Deluxe Logo Package: $887
Everything in the Essentials Package, plus additional sub logos, thank-you cards, gift vouchers, and a three-page professional profile.
All branding/logo design work is done using Illustrator.
All final files are delivered in multiple formats (SVG, PNG, PDF, JPG) for flexibility and ease of use.
Need a professional profile to pitch your services or make a stellar first impression—without the time, stress, or cost of building a website? I’ve got you.
Whether you're a coach, service provider, freelancer, or passion project starter, a custom-designed professional profile can help you look polished, client-ready, and credible—instantly.
Perfect for:
Professionals without a website who still need a standout portfolio or pitch.
People on a tight budget seeking a high-impact, cost-effective solution.
Anyone needing a quick, shareable option for clients or collaborations.
1 Page Profile
$79
Perfect for concise personal branding
Custom-designed to match your brand
3 Page Profile
$149
Ideal for detailed service offerings
Room for expanded experience section
5 Page Profile
$197
Comprehensive personal branding
Space for portfolio highlights
7 Page Profile
$257
Complete professional showcase
Extensive portfolio presentation
Your profile is designed to reflect your brand's personality and includes high-quality PDF document.
Feels like you’re ready to grow… but don’t know exactly how or what to offer? This is your business breakthrough in one powerful package.
Who it’s for:
New business owners overwhelmed by the “what next” stage.
Entrepreneurs, soul-led creatives, healers, and side-hustlers ready for real growth.
Existing business owners struggling to spot the right opportunities to scale, expand, and thrive.
Anyone with an idea or skillset but no clear path to build, scale, or monetize it.
Let's take the right steps together. Here's how I help you truly flourish within your business venture:
1
2
3
1
Deep Audience Insight
Identify your full target audience, their pain-points and struggles. I'll also create your ideal target avatar for you, so that you have no confusion over who you're really serving.
2
Product Strategy
Curate tailored product and service ideas that will provide real solutions for your people and in return, empower you to build yourself a sustainable and prosperous business.
3
Business and Brand Clarity
audit and analyze your business from the ground up to uncover what’s working, what’s missing, and what’s holding you back. Then, we’ll map out a clear, purposeful structure to build the empire you’ve been dreaming of — one that delivers the real support your audience needs and positions you to grow with clarity, confidence, and alignment.
What's Included
Audience Profile
Hone in on who your exact target audience is so that you know who you're talking to through your marketing.
Pain Points and Challenges
Pinpoint the pain points and challenges your audience is currently facing.
Tailored Solutions
Identify solutions that resonate with your audience, ensuring your offerings meet their needs effectively.
Product/Services Ideas
Curate a list of digital product and/or service ideas tailored to your audience's most pressing needs, ensuring demand and relevance in your market.
Business Analysis
A comprehensive analysis of your business, providing a clear understanding of its current state and areas for growth.
Brand Prompt
Develop a tailored brand prompt designed to enhance the effectiveness of AI tools, streamlining your content strategies and ensuring alignment with your brand's voice and vision.
Full Business Analysis Report
Your Comprehensive Business Analysis will be delivered to you in an easy-to-follow PDF document that you can keep and refer to as you need to. This will become your business bible to success!
Say goodbye to blank-page stress. With Content Calendar Mastery, you'll receive a tailor-made year of content mapped out around your own expert knowledge, seasonal flow, and your audience’s needs. It’s not generic—it’s built entirely around you and what you do best.
Why it matters: Your knowledge deserves to be shared consistently, strategically, and with confidence. This service transforms everything you already know into a structured 12-month roadmap—so you can show up with clarity and ease, knowing every post has a purpose.
Who it’s for: Busy entrepreneurs, creatives, healers, educators, solopreneurs, and boss mums who are ready to show up consistently—without the burnout or guesswork.
Whether you’ve recently launched or you’ve been at it a while, this is for you if:
You have a wealth of knowledge but no clear plan to share it
You’re battling content burnout or stuck in a post-launch slump
You crave structure, ease, and purpose in your marketing
You’re done scrambling for ideas every week and want to show up with confidence and clarity
Investment
$387
End Product
A done-for-you yearly content calendar, aligned with your business, messaging, and seasons.
Content Ideas
325+ content ideas inspired by your own knowledge, crafted to nurture, engage, and convert.
Strategy & Confidence
A clear content strategy that puts your voice, values, and offers front and center—without the content overwhelm.
Format
Structured, easy-to-navigate spreadsheet.
Checkout this example of a finished yearly content calendar…
Loading...
Content Calendar Features
Comprehensive Planning
12-month calendar with weekly and monthly themes
Versatile Content Ideas
Ready-to-use ideas for various platforms, email marketing, blogs and more.
Streamlined Workflow
Tips for integrating the calendar into your process
Strategic Alignment
Content aligned with YOUR knowledge, expertise and offerings.
This isn't just a calendar—it's a dynamic, strategic tool that helps you batch content with purpose, avoid guesswork, and confidently show up for your audience all year long.
Want to start an online business, but not sure how or where to start?
My 1:1 Mentorship program is for you!
A hands-on, high-touch 14-day mentorship experience where I walk beside you from idea to launch—with structure, clarity, and heart.
Who's It For:
Mums with a dream but no roadmap – you’re juggling everything but still want to build something of your own.
Women ready to walk away from burnout – you're done with toxic jobs and want purpose, flexibility, and freedom.
Healers, creatives & coaches – you’ve got the skills and passion, now you need structure and strategy.
Side-hustlers wanting to go full-time – you’ve started, but you’re ready for serious growth and real systems.
Idea-collectors turned action-takers – you’ve been planning and dreaming... it’s finally time to launch.
Anyone craving clarity & confidence – you want to look legit, feel proud, and have a business built to grow.
I've got your entire process mapped out for you!
1
Initial Setup Phase
Expert guidance from a mentor with 15+ years experience
Business name research and selection
Step-by-step ABN and registration assistance
Setup of online tools
2
Business and Passion Brainstorm
Nich/Passion research
Targeting Audience & Pain-points
Solution Strategy
Business Analysis
Business Plan - your own booklet to layout your goals and plans for your new business. Clarity is key!
3
Brand Development (from a graphic designer with almost 2 decades of experience)
Professional startup logo package
Double-sided business card template
5-page professional profile
15 custom social media content tiles
4
Digital Presence Setup
Professional email setup
Facebook and Instagram business pages
Canva design platform training
Facebook Business Suite mastery
5
Launch with Confidence
Launch in just 14 days
30 Introductory content strategy
6
Ongoing Support
30-day one-on-one mentoring post-launch
Comprehensive home office apps setup
Access to Australian networking groups
Investment: $2,222.00
Take the leap into self-employment with our 14-day launch program, designed to help you to take action and build a sustainable home-based business that aligns with your talents, values, and lifestyle.