Hi, I'm Fiona – a business mentor, graphic designer, and passionate advocate for helping people build online businesses that align with their heart, soul, and values.
Since 2010, I've been guiding startups on tight budgets to create thriving online businesses through organic growth and smart digital products. Over the years, I've had the honor of helping hundreds of entrepreneurs step into their power, work on their own terms, and move away from the "hustle culture" that no longer serves them.
Intuitive Graphic Design Expertise
Since 2009
I've been working as a graphic designer, bringing a creative edge to my mentorship.
Bringing Ideas to Life
I love helping my clients bring their ideas to life visually, crafting brands that feel authentic and deeply aligned with their mission.
Intuitive Approach
Intuition plays a big role in my work—I take the time to truly understand my clients' needs and create solutions that reflect their unique vision.
Mentoring Philosophy
Harmony
Creating a peaceful and supportive experience where we can dream big and work intentionally.
Open Communication
Fostering clear and honest dialogue, ensuring we're always on the same page.
Shared Purpose
Aligning goals and visions to ensure we're working towards a common objective.
Value & Authenticity
Leading with integrity and genuine care, building a foundation of trust and mutual respect.
I approach mentoring with a philosophy rooted in these core values. My goal is always to help my clients turn their dreams into reality.
Helping moms create businesses that fit their lifestyle
Holistic and Spiritual Healers
Supporting healers in sharing their unique gifts
Creative Entrepreneurs
Guiding creatives in bringing something special to the world
Aussie Small Businesses
Making a Difference
Small and family-owned Australian businesses that offer products or services designed to support others in living more independently, self-sufficiently, and in alignment with their health and highest good.
I'm especially drawn to working with like-minded individuals who are ready to make an impact, whether they're mothers seeking flexibility, holistic and spiritual healers sharing their gifts, or creative entrepreneurs bringing something special into the world. I've had the privilege of working with incredible women and men from all walks of life, and every project reminds me why I'm so passionate about what I do.
I believe in building businesses that create freedom, spark joy, and make a real impact on Humanity—without the overwhelm or hefty price tag. Each of my brands were born from a passion to help others live and work on their own terms, while keeping things family-budget friendly and accessible for even the smallest of budgets.
Check out my three Online Communities and if you have any questions, just let me know.
SOIL TO SOUL
My Husband and I built Soil to Soul to help everyday Aussies take back control of their food, health, and homes—one real skill at a time.
Whether you’re on a property, in suburbia, or have just a balcony, you’ll find practical, step-by-step learning to live more naturally and self-sufficiently.
Inside the community:
Step-by-Step butchering video tutorials starting with sheep (more to come!)
Mumma Means Business was co-founded by me and my Boss Mum Bestie, Garima! Together, with over 20 years of combined experience in business mentoring, digital products, graphic design, dropshipping, e-commerce, and marketing, we created the supportive, real-world learning hub we wish existed when we started.
This is a nurturing space where you can explore flexible, value-led ways to earn from home—without overwhelm, pressure, or sacrificing precious mum moments.
Inside, you’ll find:
Beginner-friendly training for family-friendly business models like VA work, dropshipping, digital products, and more
Simple, step-by-step guides and action plans
Time-saving templates and tools
A ready-to-use library of digital products you can edit, rebrand, and resell
Ongoing mindset support and direct access to us for guidance
We officially launch on June 18th, 2025, and we can’t wait to welcome you in!
Ready to start? Join our waitlist and snag our FREE guides while you're there.
I’ve been creating and selling digital products for over a decade and have helped hundreds of business owners do the same.
At Resell Queens, we empower digital creators, aspiring entrepreneurs, and busy women just like you to turn simple ideas into income-generating digital products—without the overwhelm. Whether you’re brand new or ready to add another income stream, this is your one-stop space to learn, create, and sell with confidence.
Inside Resell Queens, you’ll find:
A global marketplace to buy and sell digital products with resale rights
Ready-made products you can resell immediately—no need to start from scratch!
Access to our exclusive Resource Hub with templates, marketing strategies, and guides
An affordable membership with 0% commissions—you keep 100% of your profits
A supportive community built on integrity, authenticity, and collaboration
We’re currently rebuilding for an even better experience! Join our waitlist today and be the first to know when we reopen—plus grab early access to new FREE resources!
Your brand is more than just a logo—it's your business's identity. I specialize in crafting cohesive, memorable branding packages tailored to your needs.
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Back to Basics Package: $289
Main logo, watermark logo, and branding presentation.
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Startup Logo Package: $347
Main logo, watermark logo, double-sided business card template, Facebook cover, and branding presentation.
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Essentials Logo Package: $657
Main logo, sub logo, watermark logo, double-sided business card template, Facebook cover, letterhead, email signature, and a two-page professional profile.
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Deluxe Logo Package: $887
Everything in the Essentials Package, plus additional sub logos, thank-you cards, gift vouchers, and a three-page professional profile.
All branding/logo design work is done using Illustrator.
All final files are delivered in multiple formats (SVG, PNG, PDF, JPG) for flexibility and ease of use.
Gain clarity, direction, and actionable insights with my Comprehensive Business Analysis Service. Designed to provide a thorough understanding of your business and audience, this service equips you with the tools and strategies needed to position your brand for sustainable growth.
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Deep Audience Insight
Identify your target audience and their needs
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Product Strategy
Curate tailored product and service ideas that will provide real solutions
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Business and Brand Clarity
Analyze your business and develop a brand prompt
What's Included
Audience Profile
Hone in on who your exact target audience is so that you know who you're talking to through your marketing.
Pain Points and Challenges
Pinpoint the pain points and challenges your audience is currently facing.
Tailored Solutions
Identify solutions that resonate with your audience, ensuring your offerings meet their needs effectively.
Product/Services Ideas
Curate a list of digital product and/or service ideas tailored to your audience's most pressing needs, ensuring demand and relevance in your market.
Business Analysis
A comprehensive analysis of your business, providing a clear understanding of its current state and areas for growth.
Brand Prompt
Develop a tailored brand prompt designed to enhance the effectiveness of AI tools, streamlining your content strategies and ensuring alignment with your brand's voice and vision.
Consistency and clarity (especially for the busy parents and biz owners) are key to connecting with your audience, but planning a year's worth of content can feel extremely overwhelming. That's where I come in!
With my Yearly Content Calendar Creation service, you'll receive a fully mapped-out content strategy for the entire year that's easy to access, update, and implement across all your marketing channels.
Investment
$387
End Product
12-month content calendar
Content Ideas
325 tailored and strategised content ideas
Format
Structured, easy-to-navigate spreadsheet
Checkout this example of a finished yearly content calendar…
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Content Calendar Features
Comprehensive Planning
12-month calendar with weekly and monthly themes
Versatile Content Ideas
Ready-to-use prompts for various platforms
Streamlined Workflow
Tips for integrating the calendar into your process
Strategic Alignment
Content aligned with seasonal trends and promotions
This isn't just a calendar—it's a dynamic, strategic tool that helps you batch content with purpose, avoid guesswork, and confidently show up for your audience all year long.
Want to start an online business, but not sure how or where to start?
My 1:1 Mentorship program is for you!
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Initial Setup Phase
Expert guidance from a mentor with 15+ years experience
Business name research and selection
Step-by-step ABN and registration assistance
Setup of online tools
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Business and Passion Brainstorm
Nich/Passion research
Targeting Audience & Pain-points
Solution Strategy
Business Analysis
Business Plan - your own booklet to layout your goals and plans for your new business. Clarity is key!
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Brand Development
Professional startup logo package
Double-sided business card template
5-page professional profile
15 custom social media content tiles
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Digital Presence Setup
Professional email setup
Facebook and Instagram business pages
Canva design platform training
Facebook Business Suite mastery
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Launch with Confidence
Launch in just 14 days
30 Introductory content strategy
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Ongoing Support
30-day one-on-one mentoring post-launch
Comprehensive home office apps setup
Access to Australian networking groups
Investment: $2,222.00
Take the leap into self-employment with our 14-day launch program, designed to help you build a sustainable home-based business that aligns with your talents, values, and lifestyle.